Shot at the right moment
Every exercise has one frame where the muscle is loaded and the body reads properly. Miss it by half a second and the same lift looks weak. I shoot in bursts through the working portion of the rep so we always have the peak.
Light that shows the work
Hard directional light carves definition. Soft light flattens it. Most gym lighting does you no favours on its own, so I bring what is needed and use the room rather than fight it.
Built for the platforms you post on
You get vertical frames for reels and stories, square for the grid and wide for your website banner, all from the same session.